How do you turn a corporate interview into something people actually want to watch? Humor, rhythm, and a few behind-the-scenes moments.
What?
A humorous yet professional image film for w. wiedmer ag, produced as part of a freelance commission. The video showcases the company’s services and team while aiming to enhance its public image with a fresh, lighthearted tone.
39
hours of work
6 day
editing turnaround
2’225
view on YouTube
How?
I managed the full production workflow: directing the interview, capturing dynamic B-roll, and editing all material into a cohesive corporate story. The biggest challenge was breaking the stiffness of a conventional corporate setup. I used tight cuts, matching music, and behind-the-scenes clips to inject personality into the final piece. The result is a clean, engaging video that reflects the company’s values—without taking itself too seriously.
Learnings.
Thorough planning is just as important as the shoot itself. Creating checklists, storyboards, and a clear script helped reduce stress on production days. Something will always go wrong on set – that’s why solid preparation is essential.